Christina Wodtke

Christina Wodtke trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education. Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups: a product startup, and Boxes and Arrows, an online magazine of design; and she cofounded the Information Architecture Institute. She’s the author of 101 €eses on Design, Information Architecture: Blueprints for the Web, and her new book about OKRs, Radical Focus. She speaks everywhere from conferences to universities to boardrooms, and opines across the Internet, but most often on