Jesko Perrey

Jesko is the global knowledge leader of the Marketing & Sales practice, and helps clients to transform marketing & sales capabilities so they can deliver above-market growth. He works with clients to create digitally adept and agile organizations by helping them bring together the science (customer insights, marketing analytics, marketing ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing & sales. As customer experience becomes ever more critical, touch points proliferate, and the demand for growth increases in the digital era, Jesko helps clients develop the necessary cross-functional skills to beat the market. His most recent projects include: Developing a digital marketing strategy at leading European grocery player; helping develop and implement a customer lifecycle management (CLM) strategy for a leading specialty retailer, defining and helping deliver an effective branding and customer experience for a leading energy group. Jesko is the author of many articles and essays in leading journals and compendiums on subjects such as digital transformations, customer-driven growth, branding, marketing ROI, and above-market growth. He is the co-author of the book Power Brands: Measuring, Building, and Managing Brand Success, and is a frequent speaker on topics from the future of marketing to the power of customer experience.