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You can’t always predict who will use your products, or what emotional state they’ll be in when they do. But by identifying stress cases and designing with compassion, you’ll create experiences that support more of your users, more of the time.

Join Sara Wachter-Boettcher and Eric Meyer as they turn examples from more than a dozen sites and services into a set of principles you can apply right now. Whether you’re a designer, developer, content strategist, or anyone who creates user experiences, you’ll gain the practical knowledge to test where your designs might fail (before you ship!), vet new features or interactions against more realistic scenarios, and build a business case for making decisions through a lens of kindness. You can’t know every user, but you can develop inclusive practices that support a wider range of people. This book will show you how.

Eric A. Meyer

Eric A. Meyer is the author of the critically acclaimed online tutorial Introduction to HTML, as well as some other semi-popular Web pages. He is a member of the CSS&FP Working Group and the author of Cascading Style Sheets: The Definitive Guide.

Sara Wachter-Boettcher

Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, where she works with clients like Trek Bicycles, The Bill & Melinda Gates Foundation, the Associated Press, and Harvard. She is also the author of Content Everywhere, a book about creating flexible, mobile-ready content, and a past editor-in-chief of A List Apart.