The smarter, faster, easier way to build a successful web application
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Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.

Jason Fried

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.

37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals' products do less than the competition -- intentionally.

37signals weblog, Signal vs. Noise, is read by over 100,000 people every day.

Jason believes there's real value and beauty in the basics. Elegance, respect for people's desire to simply get stuff done, and honest ease of use are the hallmarks of 37signals products.

David Heinemeier Hansson

David Heinemeier Hansson is a partner at 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary.

37signals' products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals' products do less than the competition -- intentionally.

David is also the creator of the Ruby on Rails programming framework that powers all the products at 37signals as well as Twitter, Hulu, Yellow Pages, and thousands of other major web applications.

Matthew Linderman

Matthew Linderman is a Capricorn who drinks Stoli with Club Soda. He's an amateur philosopher and his alter ego Matt Ruby serves as frontman for the Chicago psych-pop outfit Plastics Hi-Fi.