There’s no question that the goal-setting methodology OKR (Objectives and Key Results) helps companies achieve substantial goals—just ask Google, LinkedIn, and Twitter—but some organizations have struggled to make it work. This O’Reilly report explains how companies use OKRs to create focus, unity, and velocity within their teams, and how your company can succeed with this methodology.

With examples from several companies, including Google, Duxter, and Zynga, author and consultant Christina Wodtke walks you through the process of selecting short and aspirational objectives, along with difficult-but-achievable key results to quantify each objective. You’ll also learn how to inspire team members by baking OKRs into the daily and weekly cadence of your team.

  • Create team objectives that are qualitative, inspirational, time-bound, and independently actionable
  • Quantify and define the success of each objective with three key results
  • Adopt OKRs to help your team achieve focus, alignment, or acceleration
  • Learn a practical method for having your team choose objectives each quarter
  • Track and evaluate OKRs through weekly confidence ratings, Friday "wins" meetings, and end-of-quarter grading
  • Introduce OKRs in your organization gradually to help your team master the process

Christina Wodtke

Christina Wodtke trains companies to move from insight to execution as principal of her firm, Wodtke Consulting, and teaches the next generation of entrepreneurs at California College of the Arts and Stanford Continuing Education.

Christina has led redesigns and initial product offerings for such companies as LinkedIn, Myspace, Zynga, Yahoo!, Hot Studio, and eGreetings. She has founded two consulting startups: a product startup, and Boxes and Arrows, an online magazine of design; and she cofounded the Information Architecture Institute. She’s the author of 101 €eses on Design, Information Architecture: Blueprints for the Web, and her new book about OKRs, Radical Focus.

She speaks everywhere from conferences to universities to boardrooms, and opines across the Internet, but most often on eleganthack.com.