Applying Lean Principles to Improve User Experience
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The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

  • Frame a vision of the problem you’re solving and focus your team on the right outcomes
  • Bring the designers’ toolkit to the rest of your product team
  • Share your insights with your team much earlier in the process
  • Create Minimum Viable Products to determine which ideas are valid
  • Incorporate the voice of the customer throughout the project cycle
  • Make your team more productive: combine Lean UX with Agile’s Scrum framework
  • Understand the organizational shifts necessary to integrate Lean UX

Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Jeff Gothelf

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is currently a Managing Director in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

  1. Introduction and Principles

    1. Chapter 1 Why Lean UX?

    2. Chapter 2 Principles

      1. The Three Foundations of Lean UX
      2. Principles
      3. Wrapping Up: Principles
  2. Process

    1. Chapter 3 Vision, Framing, and Outcomes

      1. Assumptions
      2. Hypotheses
      3. Outcomes
      4. Personas
      5. Features
      6. Assembling Your Subhypotheses
      7. Conclusion
    2. Chapter 4 Collaborative Design

      1. Collaborative Design in Practice
      2. Design Studio
      3. Style Guides
      4. Case Study
      5. Collaborating with Geographically Distributed Teams
      6. Wrapping Up: Collaborative Design
    3. Chapter 5 MVPs and Experiments

      1. About MVPs and Experiments
      2. The Focus of an MVP
      3. Creating an MVP
      4. What Should Go Into My Prototype?
      5. Putting It All Together: Using a Prototype MVP
      6. Types of Non-Prototype MVPs
      7. Hybrids and Creativity
      8. Conclusion
    4. Chapter 6 Feedback and Research

      1. Continuous and Collaborative
      2. Case Study: Three Users Every Thursday at Meetup
      3. Monitoring Techniques for Continuous, Collaborative Discovery
      4. Conclusion
  3. Making It Work

    1. Chapter 7 Integrating Lean UX and Agile

      1. Some Definitions
      2. Beyond Staggered Sprints
      3. Building Lean UX into the Rhythm of Scrum
      4. Participation
      5. Design Is a Team Sport: Knowsy Case Study
      6. Beyond the Scrum Team
      7. Conclusion
    2. Chapter 8 Making Organizational Shifts

      1. SHIFT: Outcomes
      2. SHIFT: Roles
      3. SHIFT: New Skills for UX Designers
      4. SHIFT: Cross-Functional Teams
      5. SHIFT: Small Teams
      6. SHIFT: Workspace
      7. SHIFT: No More Heroes
      8. No More BDUF, Baby
      9. SHIFT: Speed First, Aesthetics Second
      10. SHIFT: Value Problem Solving
      11. Shift: UX Debt
      12. SHIFT: Agencies Are in the Deliverables Business
      13. SHIFT: Working with Third-Party Vendors
      14. SHIFT: Documentation Standards
      15. SHIFT: Be Realistic about Your Environment
      16. SHIFT: Managing Up and Out
      17. A Last Word
      18. Conclusion
  4. Appendix