When you think about it, testing an MVP is probably the most important step to success for companies (...) It is perfection by subtraction, the best bang for your buck, a serious reality check — “Hello, World!”. An MVP trims all the fat and leaves just the essence of your value to customers with the resources.

The art and science of building great products with minimum resources as practiced by companies like Twitter, Dropbox, Airbnb, and Buffer among others.

  • real-life examples of MVP success and failure
  • advice on applying MVP thinking in lean and agile environments
  • experts' take on balancing between resource minimalism and business viability

Chris Bank

Chris Bank is the growth lead @UXPin.
He also led growth @Lettuce (acquired by Intuit), @MyFit (acquired by Naviance), and his own startup @Epostmarks (USPS strategic partner), and launched @Kaggle in the B2B tech vertical.
In his downtime, he rock climbs, motorcycles, designs apps, travels, and reads.

Waleed Zuberi

Waleed Zuberi is passionate about creating better user experiences through thoughtful design.
When he's not writing or pushing pixels on the web, he enjoys biking, playing cricket and binge-watching TV.

Jerry Cao

Jerry Cao is a content strategist at UXPin where he gets to put his overly active imagination to paper every day. In a past life, he developed content strategies for clients at Brafton and worked in traditional advertising at DDB San Francisco. In his spare time he enjoys playing electric guitar, watching foreign horror films, and expanding his knowledge of random facts.