A Startup Guide to Getting Customers
Almost every failed startup has a product. What failed startups don't have is traction -- real customer growth. Traction introduces startup founders and employees to the "Bullseye Framework," a five-step process successful companies use to get traction.
Traction is growth. The pursuit of traction is what defines a startup.
Traction Book is a guide to getting customers, written for startup founders, marketers, and those interested in how startups grow and get traction. We interviewed over forty successful founders and researched countless more growth stories to pull out the repeatable tactics and strategies they used to get traction.