Branding software usually means customizing its appearance (logos, layouts, colors, etc.) for a specific organization or theme.

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Building a brand online is a different task to traditional brand building. Of course it won’t hurt to combine the offline and online marketing techniques, and indeed for best results, you should do that. Too many times clients think that all they need to do is have a website made for them and then they can sit back and count the money as millions of visitors arrive at their site.

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.

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