Brotli is a compression algorithm, first released in 2013 for web font compression and then used more widely for HTTP compression.

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Brotli is much better at compression than Gzip. However, thoughtlessly cranking up the compression level will hurt response time. But a well-balanced mixture of static and on-the-fly compression might just do the trick.

Currently, ASP.NET developers have two compression methods available to use in their web applications: Deflate and gzip. But there is a trade off between compression time and size reduction. Different algorithms can perform quite differently. In 2015, two engineers at Google designed a new compression algorithm called Brotli that can have a better compression without spending more time. Brotli is already supported by the most browsers such as Google Chrome, Mozilla Firefox, Opera, and Microsoft Edge.