A business process or business method is a collection of related, structured activities or tasks that produce a specific service or product (serve a particular goal) for a particular customer or customers.

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For products to succeed, technology and business have to be aligned on goals and a product roadmap. Business folks need to feel empowered, to expect the technology built will not only support product features but match business needs and style. On the other side, technical folks should think beyond the code needed to provide a feature and understand that business operations should heavily influence a product’s architecture.