In the World Wide Web, deep linking is the usage of a hyperlink that is expressed as an absolute URL (i.e. http://example.com/path/page), vs. a relative one (i.e. /path/page). Deep links to other web sites can be desired or not by the site the link points to.

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The buzz over linking mobile apps obscures links’ true potential: to create profound networks of knowledge and share power more widely.


We compare and contrast three platforms--Facebook AppLinks, UseButton's Deep Linking SDK and Tapstream's Deferred Linking--that enable deep linking for iOS.