A font is an electronic data file containing a set of glyphs, characters, or symbols such as dingbats. Although the term font first referred to a set of metal type sorts in one style and size, since the 1990s most fonts are digital, used on computers.

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Body text refers to the majority of text in a composition. Its job is to be steady so that other things – like wayfinding signals and eye-catching headings – can stand out. Body text is most successful when it is unobtrusive, yet its tone can inspire the expressive qualities of other elements and the composition as a whole.