HTML used to format emails.

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These components will work in all email clients that matter


This guide from Mailchimp is filled with tips and advice to help you convey your message in style. Learn how to better use images, fonts, calls to action and more.


It’s sometimes hard for a marketing manager to move into email marketing management, going into it head down can sometimes even cause a melt down on their first campaign. Doing email marketing is special, you have a lot of tools available but at the same time you are dealing with a very outdated technology. Here is my top 6 things an email marketing manager should know.


Email HTML frustrates many web designers and developers because quirks are larger and standards are fewer than standard HTML. The headaches compound when trying to create responsive emails that are not single column and fluid.


Building HTML email is a lot like building a web page. 10 years ago. Email clients haven't been as progressive as web browsers in adopting new standards, while we users and companies haven't adopted new email clients like we have web browsers. Add to that the rise of mobile, we're left in this state where we have to support so many convoluted clients and versions.


Email clients haven't been as progressive as web browsers in adopting new standards, while we users and companies haven't adopted new email clients like we have web browsers. Add to that the rise of mobile, we're left in this state where we have to support so many convoluted clients and versions.


Building HTML email is hard. Building responsive HTML email is even harder. But as we can see from the stats, it is imperative that your emails look good on mobile.


HTML Email. It's such a fascinating subject, as technically it is front-end web development, but it almost feels like a bizarro alternate universe.