Refers to a software application that is designed to run on a hand-held device, such as a smartphone, pda, or tablet.

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Increasing smartphone screen sizes makes it harder for one handed phone use. Here are a few hints on what to think about when you are designing mobile apps.

For a number of years now, we’ve been hit over the head time and again with “mobile first” and “mobile only”. Those of us building software since before the iPhone have hacked our brains, our processes, our companies, to ensure we start thinking “mobile first” rather than web first.

Nielson released their report about the most widely used mobile apps in 2016. The top 8 apps were all owned by just two corporations: Google and Facebook.

Once someone starts using your app, they need to know where to go and how to get there at any point. Good navigation is a vehicle that takes users where they want to go. But establishing good navigation is a challenge on mobile due to the limitations of the small screen and the need to prioritize content over chrome.

Good UX is what separates successful apps from unsuccessful ones. Customers are won and lost every day because of good or bad user experience design. The most important thing to keep in mind when designing a mobile app is to make sure it is both useful and intuitive.

If you’re getting a tech company off the ground and your business doesn’t directly relate to smartphone features (e.g. a smartphone's camera or microphone), it might make more sense to start developing your customer with a web-based MVP (Minimum Viable Product) - i.e. a ‘web app’ hosted in a browser like Chrome or Safari. Believe it or not, these can actually reach more users than mobile apps - and as browsers become increasingly functional, their capabilities are growing fast.