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Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?
Here we are in the middle of 2014, nearly 7 years after the first iPhone was released and brought the promise of rich interactive information at your fingertips, and yet we still don’t really have a solid mobile Web platform
Flipboard launched during the dawn of the smartphone and tablet as a mobile-first experience, allowing us to rethink content layout principles from the web for a more elegant user experience on a variety of touchscreen form factors.
Although the user interface plays an important role in creating mobile-friendly designs, the user experience has now become equally important, especially since we now have more devices to focus on and user experience differs with the type of device.
If you’re a developer or a publisher who needs to get up to speed on the why, what and how of Google’s Accelerated Mobile Pages as fast and efficiently as possible, you’re in the right place.
Let’s make a slow website, disable zooming, hide the navigation and fill up the page with fixed-positioned elements. I’ll bet the poor mobile user won’t be able to survive this.
Finding a hotel and flight is relatively easy, but when it comes to tours and activities, the problem is that late or last-minute bookings are not always available, and if they are, the process of making a purchase online is often hard. The mobile experience can also be limited because many websites are slow or their booking process is long and complex.