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Marketing is just as important as the development of your product. Marketing your application helps build an audience, which in turn gives you the opportunity to generate revenue.
What is a product manager? What do product managers do all day? Most importantly, why do companies need to hire them? Good questions.
A Product Owner, fundamentally needs to have great communication skills. You need to explain your point of view to others so that they understand where you’re going and how they can follow you. A Product Owner is in essence a decision maker, there’s no time for second guessing, so this role requires a lot of proactivity and quick reaction and adaptation.
Given the media hype that surrounds the term ‘Growth Hacking’, you can be forgiven for dismissing the whole thing as another marketing buzzword. But what can get lost in the hubbub are some useful, development-inspired, working practices that can help a team focus on maximizing growth.
If too many of these items strike too close to home, I hope you’ll consider raising the bar for your team and see if you can’t experience the difference.
Churn is a dirty word in product management. It is also an increasingly important fact of life in today’s online business environment.
A talk about delivering fast, resilient, accessible sites. It covers challenges we face in doing that, practices and upcoming standards that we can use to make sites usable on any device as soon as possible.
Are you building the right features at the right time? A product manager’s job is not necessarily to know how things get built, but what and when needs to happen in the product development.
How rethinking the Airbnb app changed the way we approach design.
In early July 2016, the world witnessed a phenomenon that left a lot of people flabbergasted. While the world’s populace was ordinarily engrossed in their smartphones with their heads bent down, a significant part of the human race inched towards a territory they had forgotten existed — The Outdoor World.
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.
Working long hours is unproductive, unhealthy, and unfortunately common. I strongly believe that working less hours is good for you and your employer, yet many companies and managers force you to work long hours, even as it decreases worker productivity. So why do they do it?
If something worked for one company, that doesn’t necessarily mean it will work for yours
How IBM bet big on the microkernel being the next big thing in operating systems back in the ’90s—and spent billions with little to show for it.