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Internet marketing can be a minefield. There's no official textbook on proper strategy or tactics. It's up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn't.


So you have just set up brand new site or are keen to optimise an existing one. Conducting a (regular) full website audit will ensure that your site consistently performs well in the search engines, uncovers any risky areas that could get the site penalised and makes sure it complies with the latest search engine guidelines.


Bruce Clay, Inc.'s search engine optimization tutorial is a step-by-step SEO guide that will teach you how to optimize a website for search, complete with free SEO tools! Are you a website owner concerned that your site doesn't show up in Google? Or are you planning a website and want to make it search-friendly from the ground up? Whatever your situation, this tutorial will teach you all the SEO basics and important SEO tips to help you optimize your web pages to be found in search engines.


Search engine optimization (SEO) is the process of optimization of a website, which main purpose is to make it more visible among results from search engines (such as Google). There are tons of practices, tricks and tips that can be applied to improve a website in terms of SEO. Lets start with some basics.


If you're the owner or maintainer of a website, you know SEO matters. A lot. This guide is meant to be an accurate list of all technical aspects of search engine optimisation.